✦ Free live training this month · The Magnetic Message Method ✦
For Women Entrepreneurs Ready to Be Seen

Turn your expertise into
content that actually lands.

Messaging clarity · Magnetic content · Visibility that fits real life

Stop guessing what to post. I help women entrepreneurs translate what they know brilliantly into content that makes their ideal client stop scrolling and think: "She gets exactly what I need."

Get the free training → See how we work together
✦ Plus, an exclusive reveal you won't want to miss ✦
As featured in Brainz Magazine · Senior Level Executive Contributor · 9+ Published Articles
Viviana Castaneda — Content & Visibility Strategist Coach
✦ Meet Viviana

Hi, I'm Viviana —
Content & Visibility
Strategist Coach.

I work with women entrepreneurs who are brilliant at what they do and are ready to learn how to communicate that brilliance clearly, share their expertise in a way that truly resonates, and build a business that fits their real life — not the other way around.

Clarity before content. Strategy before random posting. Visibility with intention.

I'm a Colombian-Australian mompreneur, marketing professional, and content strategist with years of experience growing my own business while raising my kids. I believe strategy doesn't have to be complicated. It has to be yours.

Explore how we work together →

Flow

Not force

Clarity

Before content

Voice

Yours, refined

Rhythm

Not burnout

Aligned

With real life

✦ Work with me

Two ways to build a business,
your way.

Whether you're ready for a supported coaching container or want to put your expertise on video in a way that actually gets seen — there's a path here for you.

Signature · Coaching Membership

Elevate CHW Coaching Group

The complete system for women done piecing it together.

Everything inside Elevate is connected on purpose — the trainings, the tools, the calls, the community. When you work it in order, it compounds. Strategy becomes a repeatable rhythm you actually trust.

✦ The Trainings — work through in order
  • Content Strategy Foundation — what to say, who you're speaking to, how content connects to your offer
  • Customer Journey Framework — map content to every stage of your buyer's journey
  • How a Content Cycle Works — strategy becomes a repeatable, doable process
  • Implementing Your Content Cycle — your rhythm, your system, built around your life
✦ The Tools — your content engine
  • Creator Studio (Content Her Way) — plan content, pull scripts & captions, track what's working, set your calendar, and repurpose one piece into a full week of posts
✦ The Live Support — where it clicks
  • Weekly Q&A Calls — real questions, real answers, real clarity
  • Fortnightly Hot Seats — live feedback on your content & strategy
  • Monthly Live Trainings — new frameworks, platform shifts, AI updates, advanced strategy

Ongoing membership · Community, coaching & tools included

Join Elevate CHW →
Done-with-you · Video

Visibility Accelerator

Put your expertise on video — and get seen for it.

For the woman whose expertise deserves to be on camera. A strategic done-with-you experience that turns one recorded conversation into a full library of video content and clips — with guidance every step of the way.

  • Live strategic interview + double recording
  • Multiple edited short-form video clips
  • Titles, hooks, captions & on-brand thumbnails
  • Positioning & messaging tied to your buyer journey
  • 1:1 support so you show up confident on camera

Signature package · Free discovery call to start

Book a Free Video Call →

(booking link to be added)

✦ Content Her Way — Collective

Not ready for a coaching container?
Come find your people first.

A free community of like-minded women entrepreneurs building their content, visibility, and messaging with clarity — together. Real conversations, real support, real momentum. No hustle-speak. Just women doing the work.

Weekly prompts & discussions Live community calls Feedback on your content Networking with aligned women
Join the Collective — Free →
✦ Free live training

The Magnetic Message Method
— Free Live Training

A practical, strategy-first session. Walk away with the exact framework to translate your expertise into content that attracts, resonates, and converts — plus an exclusive reveal you won't want to miss.

Save my seat →

✦ Register at magnetic.herwaybiz.com — live on Zoom ✦

✦ Listen in

Mompreneurs
Growth Academy
Podcast

A strategic, heart-led platform where I share conversations with experts and fellow mompreneurs on visibility, messaging, content, motherhood, and sustainable business growth.

Not another "hustle more" podcast. Real conversations that help you think bigger, feel less alone, and move forward with clarity.

Listen on Spotify → DM me to be a guest
Podcast
Mompreneurs
Growth
Academy
with Viviana Castaneda
✦ From the Brainz Magazine column

Read the latest thinking.

Published articles on visibility, content strategy, and building a business that fits real life.

Visibility

Redefining Visibility & Why "Content Her Way" Is the Shift Women Entrepreneurs Have Been Waiting For

Read article
Content Strategy

The Content Flow Revolution: Stop Forcing Content and Start Creating With Ease

Read article
AI & Content

How AI Predicts the Exact Content Your Audience Will Crave Next

Read article
Sustainability

A Burnout-Proof Approach for Mompreneurs and Every Entrepreneur with a Full Life

Read article
Community

Why Communities Are Rewriting the Rules of Online Business

Read article
Confidence

Crossing the Invisible Line Starts with Clarity — Not Confidence

Read article

See all articles on Brainz Magazine →

✦ Before you go

Want to be around women doing the work?
Join the Collective.

Free. Warm. Real. A place to grow your visibility with support — not alone.

Join Content Her Way Collective →
✦ Ready?

Your expertise deserves to be seen.

Start with the free training. Then choose your path — Elevate coaching, Visibility Accelerator, or come first to the Collective.

Save my seat → See the offers